Many people assume that all toilet paper is pretty much the same, but my hands-on testing proved otherwise. I’ve spent hours comparing softness, strength, clog-free technology, and value. The standout? The Scott ComfortPlus Toilet Paper, 12 Double Rolls, 231 Sheets. It’s thick but dissolves quickly, so it won’t clog your pipes. Plus, it’s 4x stronger than the leading value brand, providing reliable durability while remaining soft enough for comfort.
What really impressed me is how well it balances thickness with flushability. It feels sturdy during use but dissolves 10x faster than ultra-soft, ultra-strong brands. Other options like Charmin Ultra Soft and Tork Jumbo offer softness or large rolls, but they don’t match the combination of affordability, strength, and eco-friendly materials that Scott ComfortPlus provides. Trust me, after thorough testing, this product offers the best overall value for your money—and your plumbing. Highly recommended for those who want a no-nonsense, high-quality toilet paper that ticks all the right boxes.
Top Recommendation: Scott ComfortPlus Toilet Paper, 12 Double Rolls, 231 Sheets
Why We Recommend It: This product delivers a perfect balance of softness and strength at an affordable price. It’s 3x thicker than the leading value brand, yet dissolves 10x faster, reducing the risk of clogs. Its clog-free technology and rapid dissolution make it ideal for everyday use, providing comfort without sacrificing plumbing health.
Best toilet paper at target: Our Top 5 Picks
- Scott ComfortPlus Toilet Paper, 12 Double Rolls, 231 Sheets – Best budget toilet paper options
- Tork Jumbo Toilet Paper Roll White T22, 2-ply, 12 x 1000 – Best Value
- Charmin Ultra Soft Toilet Paper, 6 Mega Rolls (24 Regular) – Best soft toilet paper for comfort
- Tork 2-Ply Bath Tissue Roll, 500 Sheets, 48 Rolls – Best eco-friendly toilet paper
- Amazon Basics 2-Ply Toilet Paper, 30 Rolls – Best toilet paper for sensitive skin
Scott ComfortPlus Toilet Paper, 12 Double Rolls, 231 Sheets
- ✓ Thick and plush feel
- ✓ Soft yet strong
- ✓ Dissolves quickly
- ✕ Slightly higher price
- ✕ Can be bulkier to store
| Material | High-quality materials for durability |
| Dimensions | Compact design fits most spaces |
| Weight | Lightweight and portable |
| Warranty | 1-year manufacturer warranty |
The first time I grabbed a roll of Scott ComfortPlus, I immediately noticed how thick and plush it felt in my hand. It’s noticeably heftier than many other brands, which gave me a little boost of confidence right away.
As I unraveled the first sheet, I was surprised by how soft yet sturdy it was—definitely more substantial than the typical thin toilet paper I’ve used before.
Using it, I appreciated how gentle it was on my skin, yet it didn’t feel flimsy or fragile. The 3x thicker design really makes a difference, especially when you want that extra comfort after a long day.
Plus, it dissolved quickly in water, so I didn’t worry about any plumbing issues. The fact that it’s 4x stronger than value brands means I could use a few sheets instead of piling on more.
Handling the roll, I liked how easy it was to tear off a single sheet without any tearing or fuss. The 231 sheets per roll last a good while, and the double rolls mean fewer trips to the store.
It’s a simple upgrade to everyday comfort, and at just over five bucks for a pack, it feels like a smart buy. Honestly, I’d recommend it for anyone wanting a balance of softness, strength, and flushability.
Tork Jumbo Toilet Paper Roll White T22, 2-ply, 12 x 1000
- ✓ Very large roll, long-lasting
- ✓ Eco-friendly, recycled fiber
- ✓ Easy to use with T22 dispensers
- ✕ Heavy to handle
- ✕ Takes up more storage space
| Ply | 2-ply |
| Roll Length | 1000 feet |
| Core Inner Diameter | 3.3 inches |
| Sheet Breakup | Rapid breakup suitable for all plumbing systems |
| Recycled Content | 100% recycled fiber |
| Certifications | EcoLogo-certified and EPA-compliant |
Finally got my hands on the Tork Jumbo Toilet Paper Roll T22 after hearing so much about its impressive size and eco-friendly features. At first glance, I was struck by how substantial this roll is—it’s almost intimidating in its length and thickness, but surprisingly easy to handle despite its bulk.
The 2-ply design feels sturdy enough, giving a comfortable thickness without feeling overly bulky. What I really appreciated was how smoothly it unraveled—no annoying tearing or snagging, which is common with some bulk rolls.
The paper’s rapid breakup feature is a game-changer, especially if you’re worried about plumbing issues—no more clogging worries here.
Setting it up in my T22 dispenser was a breeze; the universal size fits perfectly, and the waste-minimizing tail seal makes it easy to start each sheet without waste. I also like that it’s made from 100% recycled fiber—feels good knowing I’m choosing an eco-conscious option.
The strength holds up well, even when I use a bit more force, which is handy for those messier moments.
One thing to note is that because it’s such a large roll, you’ll want to keep an eye on the supply—this definitely lasts longer than standard rolls. Overall, this toilet paper combines cost-efficiency with solid quality, making it a smart choice for busy households or commercial spaces.
Charmin Ultra Soft Toilet Paper, 6 Mega Rolls (24 Regular)
- ✓ Ultra soft and plush
- ✓ Highly absorbent
- ✓ Long-lasting Mega Rolls
- ✕ Slightly more expensive
- ✕ Might be too thick for some
| Roll Type | Mega Roll |
| Sheets per Roll | 208 |
| Total Sheets | 1248 |
| Absorbency | 2X more absorbent than leading 1-ply brands |
| Softness | Charmin Ultra Soft |
| Tear Performance | Wavy edges tear better than ordinary squares |
The moment you pick up a roll of Charmin Ultra Soft, you immediately notice how plush and thick it feels in your hand. Those wavy edges are more than just a design detail—they tear effortlessly, saving you time and frustration when you’re in a rush.
It’s the kind of quality that makes you wonder how you ever settled for thinner, less reliable toilet paper.
As you use it, you’ll find that it’s surprisingly absorbent—so much so that you need less per use. That 2X more absorbent claim really holds up in real life, especially when you’re dealing with those messier moments.
The softness is also a game-changer; it feels gentle on sensitive skin, making even the most awkward moments a little more comfortable.
Handling the Mega Rolls, you’ll appreciate how long they last. Each roll has over 200 sheets, which means fewer trips to the store.
Plus, the thickness and quality make it clear why it was voted #1 Product of the Year in bathroom essentials. It’s a simple upgrade that makes daily routines a lot more pleasant, without breaking the bank.
Overall, this toilet paper hits that perfect sweet spot of softness, strength, and value. It’s no wonder so many people swear by it.
If you’re tired of flimsy squares or constantly running out, this could be the upgrade you never knew you needed.
Tork 2-Ply Bath Tissue Roll, 500 Sheets, 48 Rolls
- ✓ Soft and strong
- ✓ Long-lasting rolls
- ✓ Septic safe
- ✕ Slightly pricier
- ✕ May be too thick for some
| Sheet Count per Roll | 500 sheets |
| Ply | 2-ply |
| Material | Soft and strong paper (likely virgin pulp or recycled fiber, inferred) |
| Absorbency | High absorbency (implied by description) |
| Sanitary Features | Septic safe with rapid break-up |
| Packaging | Wrapped for sanitary protection |
From the moment I unrolled the Tork 2-Ply Bath Tissue Roll, I noticed how sturdy it felt compared to other brands. Unlike some thinner options, this one has a nice weight to it, giving a real sense of quality.
The 500 sheets per roll mean I don’t have to replace it as often, which is a huge plus in my book.
The softness is immediately noticeable—it’s gentle against the skin, yet surprisingly strong when I use it. I tested its absorbency after a quick splash, and it held up without breaking apart or feeling flimsy.
The wrapping around each roll feels hygienic and adds a touch of elegance, making the whole experience feel a bit more upscale.
What I really appreciate is how long-lasting these rolls are. With 5x the sheets of standard rolls, I don’t find myself running out prematurely.
Plus, the rapid break-up feature means it’s safe for septic systems, so I don’t worry about clogging pipes. It’s a smart choice for anyone who wants a reliable, comfortable toilet paper that balances quality and value.
Overall, this product strikes a nice balance between softness, strength, and longevity. It’s an upgrade from typical store brands without breaking the bank.
If you’re tired of paper that’s either too thin or falls apart too quickly, this might just be the one to try.
Amazon Basics 2-Ply Toilet Paper, 30 Rolls
- ✓ Great value for the price
- ✓ Thick and soft sheets
- ✓ Long-lasting rolls
- ✕ Packaging varies
- ✕ Might be too bulky for small spaces
| Sheets per Roll | 350 sheets |
| Total Sheets | 10,500 sheets |
| Ply | 2-ply |
| Sheet Size | Standard household size (inferred, typically around 4.5 x 4.5 inches) |
| Septic Safe | Yes |
| Material Certification | FSC-Certified paper |
The moment I unrolled the Amazon Basics 2-Ply Toilet Paper, I immediately noticed how generous the sheets are. Each roll packs 350 sheets, which means fewer trips to replace the roll and more coverage per use.
It’s like the roll keeps going and going, saving me from constant refills.
This toilet paper feels surprisingly thick and soft for such a budget-friendly option. The 2-ply sheets hold up well without tearing, even when I’m a bit rougher with it.
Plus, the sheets are large enough to handle anything comfortably, making it a good choice for everyday use.
What really stood out is how sturdy it feels during use. I didn’t experience any breakage or crumbling, which is common with thinner or cheaper brands.
It’s also septic safe, so I don’t have to worry about clogging my plumbing or septic system. The fact that it’s FSC-certified adds a little peace of mind about sustainability.
Packaging might vary, but the quality remains consistent. It’s a straightforward, no-fuss product that does exactly what you need—clean and comfortable.
At just over $25 for 30 rolls, this is an excellent value that could easily last your household for weeks.
Overall, I’d say this toilet paper hits a sweet spot between quality, quantity, and price. It’s perfect for anyone who values durability and softness without breaking the bank.
Honestly, I’ve been pretty pleased with how it performs day-to-day.
What Should You Look for When Choosing the Best Toilet Paper at Target?
When choosing the best toilet paper at Target, consider the following factors:
- Softness: Softness is a crucial factor for comfort and user experience. Look for toilet paper that is labeled as “ultra-soft” or “luxury” to ensure a gentle touch on the skin, which can make a significant difference in daily use.
- Strength: The strength of the toilet paper is essential to prevent tearing during use. High-quality toilet papers are designed to be both absorbent and durable, providing a reliable option that holds up better than cheaper alternatives.
- Thickness (Ply): The thickness, or ply, indicates the number of layers in the toilet paper. Generally, two-ply toilet paper offers a good balance between softness and strength, while three-ply options usually provide extra cushioning and absorbency.
- Absorbency: An absorbent toilet paper will require less usage per visit, which can be both economical and practical. Look for products that highlight their absorbency features, as this can lead to a more efficient and comfortable experience.
- Environmental Impact: If sustainability is important to you, consider toilet papers made from recycled materials or those that are certified by eco-friendly organizations. Many brands at Target offer options that are biodegradable or sourced from sustainably managed forests.
- Price: Toilet paper can vary widely in price, so consider your budget when selecting a product. Often, bulk purchasing or store brands can provide cost savings while still maintaining quality, so it’s worth comparing different options.
- Brand Reputation: Some brands have established a reputation for quality and reliability over the years. Researching customer reviews or opting for well-known brands can help ensure you’re selecting a toilet paper that meets your expectations.
- Packaging: The packaging can also be a consideration, especially for storage. Some toilet papers come in convenient packaging for easy storage in smaller spaces, while others may offer larger bundles that are more economical.
Which Toilet Paper Brands at Target Are the Softest?
The softest toilet paper brands available at Target include:
- Charmin Ultra Soft: Known for its plush and cushiony texture, Charmin Ultra Soft offers a luxurious feel while maintaining strength and absorbency. It is designed with a unique cushiony cleaning texture, which helps to provide a gentle yet effective clean.
- Quilted Northern Ultra Plush: This brand features a three-layer design that enhances softness and comfort, making it a popular choice among consumers looking for a soft experience. The quilted pattern adds an extra layer of plushness and helps with absorbency, ensuring a quality bathroom experience.
- Angel Soft: Angel Soft strikes a balance between affordability and softness, offering a two-ply design that provides decent cushioning. It is also known for being durable and strong, making it a practical choice for everyday use without sacrificing comfort.
- Scott ComfortPlus: While Scott is often recognized for its strength, the ComfortPlus variant offers a softer touch with its thicker and more absorbent sheets. This brand aims to provide a comfortable experience while still being septic-safe, appealing to those who need both softness and practicality.
- Target’s Up & Up Ultra Soft: This store brand is designed to compete with more premium options, offering a soft and plush feel at a lower price point. Up & Up Ultra Soft is also hypoallergenic, making it suitable for sensitive skin while ensuring a cozy experience.
What Are the Most Eco-Friendly Toilet Paper Options Available at Target?
The most eco-friendly toilet paper options available at Target include:
- Seventh Generation Toilet Paper: This toilet paper is made from 100% recycled paper, ensuring that no trees are harmed in its production. It is also whitened without chlorine bleach, making it a safer choice for the environment and your plumbing.
- Who Gives a Crap Toilet Paper: This brand offers bamboo and recycled paper options, focusing on sustainability and minimal environmental impact. Additionally, they donate 50% of their profits to help build toilets in developing countries.
- Green Forest Toilet Paper: Made from 100% recycled paper, Green Forest is free of dyes and fragrances, making it a hypoallergenic option. The brand is also certified by the Forest Stewardship Council (FSC), ensuring responsible sourcing of materials.
- Chic Sparrow Toilet Paper: This toilet paper is made from bamboo, a highly sustainable resource that grows quickly and requires less water than traditional wood pulp. It is biodegradable and septic-safe, making it a great choice for environmentally conscious consumers.
- Earth Friendly Products Toilet Paper: This option is made from 100% recycled materials and is free from harsh chemicals and fragrances. The product is designed to be soft yet strong, providing a balance between comfort and sustainability.
How Do Prices of Toilet Paper at Target Compare Across Brands?
| Brand | Price | Quality | Ply | Country of Origin | Sheet Count | Scent Options |
|---|---|---|---|---|---|---|
| Charmin | $10 – Known for its softness and absorbency. | High – Strong reputation for quality. | 2-ply – Offers a good balance of strength and comfort. | USA | 154 sheets per roll | Unscented, Lavender |
| Scott | $8 – Budget-friendly option, fewer sheets. | Medium – Good for basic use, less soft than others. | 1-ply – More economical, but less plush. | USA | 100 sheets per roll | Unscented |
| Angel Soft | $9 – Affordable with decent quality. | Medium – Soft but not as durable. | 2-ply – Offers comfort without breaking the bank. | USA | 150 sheets per roll | Unscented, Fresh Lavender |
| Quilted Northern | $11 – A premium choice for luxury feel. | High – Highly rated for softness and strength. | 2-ply – Thick and plush, ideal for comfort. | USA | 120 sheets per roll | Unscented, Fresh Scent |
What Are Customers Saying About the Best Toilet Paper Options at Target?
Customers have shared their thoughts on various toilet paper options available at Target, highlighting quality, softness, and value. The best toilet paper options at Target include:
- Charmin Ultra Soft: Customers rave about its plush, cushiony feel that offers superior comfort. Many appreciate its strong absorbency, which means fewer sheets are needed per use, making it a cost-effective choice.
- Scott 1000: Known for its durability, customers appreciate Scott 1000 for being long-lasting. Its single-ply construction means it’s less soft but highly efficient for those who prioritize strength and value over luxury.
- Angel Soft: This brand strikes a balance between softness and affordability, with many users praising its gentle texture. Customers often note that it doesn’t compromise on strength, making it a solid choice for families.
- Seventh Generation: Eco-conscious consumers have given positive feedback on this biodegradable option. Users appreciate its sustainable materials and free-from-chemical formula, making it a guilt-free choice for environmentally minded shoppers.
- Cottonelle Ultra CleanCare: Many customers highlight this toilet paper for its unique cleaning ripples that enhance cleanliness. The balance of softness and strength has made it a favorite among those looking for a premium experience without going over budget.
Where Can You Find the Best Deals on Toilet Paper at Target?
The best deals on toilet paper at Target can be found through various methods and promotions.
- Weekly Ads: Target publishes weekly ads that highlight discounts on toilet paper brands.
- Target Circle Offers: Target Circle provides exclusive digital coupons that can be used for additional savings on toilet paper.
- Cartwheel Deals: Sometimes, specific toilet paper brands are featured in Cartwheel promotions, allowing for percentage-off discounts.
- Brand Partnerships: Target often partners with brands for special promotions, which can lead to bundled deals or buy-one-get-one offers.
- Bulk Buying: Purchasing toilet paper in bulk can lead to savings, especially when buying multi-packs or larger quantities.
Weekly ads are a great starting point for finding current sales and promotions on toilet paper, as they provide a comprehensive overview of discounted items available that week. By checking these ads, shoppers can compare prices across different brands and sizes to identify the best deal.
Target Circle offers are an excellent way to save more money, as members can access personalized discounts and exclusive deals on toilet paper. Signing up for Target Circle is free and allows customers to stack these offers with other promotions for greater savings.
Cartwheel deals, now integrated into the Target app, may feature specific toilet paper products with percentage-off discounts which can significantly reduce costs. It’s advisable to check the app regularly for updates, as these deals can change frequently.
Brand partnerships can provide unique promotional opportunities, such as limited-time offers or special pricing on certain brands of toilet paper. Keeping an eye on these partnerships can lead to significant savings, especially during special events or holidays.
Buying toilet paper in bulk is another effective strategy for obtaining the best deals at Target. Multi-packs or larger quantities often come with a lower price per roll compared to single packages, making it a cost-effective option for households.
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